This year's edition of Touchdown Atlantic had an overall economic impact of $10 million, according to an independent study by Sport Tourism Canada.
The study said the overall impact included over $7.3 million in economic activity within Nova Scotia and over $6.8 million in Halifax.
Over 72.7 per cent of those in attendance were from Halifax or the Maritimes, compared to 63.3 per cent in 2022. That resulted in a smaller overall economic impact due to lower expenditures on travel, food and accommodations by out-of-town visitors.
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