A studded headboard for your dorm bed? Or how about a custom-made cabinet that covers your mini-fridge?
NEW YORK — From $300 studded headboards and $100 coffee table books to custom-made cabinets to disguise your mini-fridge, students are spending big bucks to decorate their dorm rooms, adding yet another layer to the soaring costs of college.
“There’s so much work that had to be done because it felt lackluster. It didn’t feel homey,” said Lachman, who posted a “before” and “after” video of her room on TikTok. Overall, the back-to-college season is big business, with families expected to spend an average of about $1,367 per person, up 14% from a year ago, according to an annual survey conducted this summer by the National Retail Federation and market researcher Prosper Insights & Analytics. Spending on big-ticket items such as electronics and dorm furnishings as well as necessities like food accounted for more than half of the increase, NRF said.
“I definitely try to work on being positive and not comparing myself to other people because I’m so lucky for what I have. But it is really stressful,” said Hunt, who worked more than 60 hours last year and took a job as a pastry chef this summer to help pay for her college expenses. Amanda Zuckerman, co-founder and president of Dormify, noted TikTok has raised the bar in dorm furnishings, creating “the ability to become TikTok famous or go viral because of how well decorated your room is.” Average orders are up 15% this fall, she said.
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