Striking Through the Upfronts

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Striking Through the Upfronts
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It’s week three, and they’ve got Neil Gaiman out here wearing red.

It’s the biggest week of the year if you happen to work in TV-ad sales. For those who haven’t read or watchedupfronts are presentations networks put on for advertisers. They pull out all the stops to get businesses to buy ads during their cool, sexy programming.

As a proud DGA & WGA member, I was shocked to see how unwilling the DGA was to find public solidarity with the WGA. Instead, in my communication w/ leadership, they preferred admonishing the WGA w/o any ideas on how to work together.

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