Retailers have started to close shops Stateside as the coronavirus makes its way around the globe.
@fentybeauty house party? Fenty Beauty has bought a dedicated @TikTok house. Located in Los Angeles, the space will have a rotating roster of residents. It toots a “fully stocked” makeup pantry and, gleaning from images Fenty Beauty provided to Beauty Inc, plenty of room to go viral. Tap the link in bio to see inside the house and how other beauty brands are embracing Tiktok.
“It’s a day at a time,” said Steven Kolb, president and chief executive officer of the Council of Fashion Designers of America. “It’s a scenario that no one could have predicted,” he said. “We kind of have to be resilient, we have been through down times before post 9/11 and the 2008 recession. The industry rebounded and I think we have to just be resilient and strong and be creative in how people run their businesses,” Kolb said.
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