Is there a diet or weightloss program out there that doesn't work for those who stick with it during its first 12 weeks?
." It details a 12-week online, automated, weight-loss program that led completers to lose the roughly 5% of weight that many diets and programs see lost over their first 12 weeks. By its description, aside from its automated provision, the program sounds like pretty much the same boilerplate weight management advice and recommendations that haven't been shown to lead large numbers of people to sustain long-term weight loss.
, 79% of those who were given a prescription for the program either didn't start it or stopped it before the end of the first week. Short-term weight-loss studies help no one and when, as in this case, the outcomes aren't even mediocre, and the completion and engagement rates are terrible, the study is still presented as significant and important. This bolsters the harmful stereotype that weight management is achievable by way of simple messages and generic goals. It suggests that it's individuals who fail programs by not trying hard enough and that those who do, or who want it the most, will succeed.
Why this study was published now, rather than pushed until the 1-year data were available, speaks to the pervasiveness of the toxic weight-biased notion that simple education will overcome the physiology forged over millions of years of extreme dietary insecurity.
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