Still Austin Whiskey co-founder explores a spirited history in new book.
Fires, Floods, Explosions, and Bloodshed: A History of Texas Whiskey
A palatable element of Braunberg's book is that it isn't branded with his own made-in-Texas whiskey brand, Still Austin Whiskey, but functions as a stand-alone about the history of the drink itself in our state while subtly questioning the efficacy of banning things outright. And, while he mentions the huge success of Tito's, he also calls vodka"a kind of dull market" and mentions that while many people drink vodka,"you don't hear them bragging about it.
One moment of levity is a look at what Braunberg calls the"worst thank you letter ever," from Stephen F. Austin to the state's first rum distillers, who had given him a case as a gift. Braunberg laughed,"You can tell how disgusted [Austin] is. But liquor is the easiest thing to tax." But then the Prohibition movement took off, driving distilling back underground.
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