“I am become Blonde, Destroyer of self-esteem.” gossipbabies 🎀
’s nuclear, $150 million marketing effort, which in turn buoyed the Twitter-driven memetics of “Barbenheimer.” Or maybe their unwieldy, compound word branding was less piercing. “Indecent Lot” doesn’t sound like an unavoidable juggernaut. Neither does “Mamma Knight,” although “There’s Something about Zorro” would’ve been a good headline whenat the box office.
At 2 PM on Friday, Regal Union Square is teeming with people. I seem to recall this theater threatening to shut down, but then, so have a range of businesses in the post-pandemic sympathy sweepstakes, only to gin up tearful eulogies that may lead to an infusion of VC funding. I am here to seeis already pushing her weight around. Pink fabric invades the hallways like a dust storm in Los Alamos, girls in pink tank tops, boys in pink polos, girls in pink leggings, some Barbie-branded.
As day turns to night, the city morphs into Pink Halloween. A trio films TikTok choreo outside the theater while another girl squad arrives in “Happy Danni Jo’s 25th Birthday” t-shirts. A 25th birthday is not usually a custom merch-level event, but the slumber party appeal ofhas clearly proven too irresistible for Danni Jo and her acolytes. I am witnessing the real-time bachelorettification of a supposed paean to feminism which, in retrospect, will make a lot of sense.
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