The former Kardashian West Brands COO tells Marie Claire how she plans to make a difference through her role at the sustainable beauty brand.
Shepherd first made a name for herself as Kim Kardashian’s personal assistant in 2013. Later, she served as chief operating officer for the Kardashian West Brands until 2017, when she was. As COO, she was immersed in the product development process, which is also one of her favorite aspects of working with PLUS. “I love testing scents, and formulas, and packaging, and materials,” she says.
Asked to describe her responsibilities with PLUS, Shepherd says, “I lead the sustainability education as well as give-back initiatives and brand partnerships.” PLUS cofounder Cathryn Woodruff says Shepherd has been impactful in getting the word out about PLUS and its mission, pioneering a donation program, and helping to streamline company messaging.
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