We Are the Weather is the latest example of StellaMcCartney's dedication to sustainability.
has been working with supermodels for decades, ever since she enlisted her friends Kate Moss, Naomi Campbell, and Yasmin Le Bon to walk her graduate show at Central Saint Martins in the mid-90s. But there’s next to no chance that you’d recognize any of the faces in her latest campaign, for a capsule collection titled.
What isn’t a mystery, though, is why a community so keen on protecting its privacy would make an exception for McCartney. Few—if any—in the fashion industry are morethan the British designer, who’s put environmentalism and animal rights activism at the center of her brand for decades. We Are the Weather is just the latest example of that, but one of McCartney’s most elaborate yet.
McCartney has the campaign’s photographer, Whittaker, and stylist, Lee Trigg, to thank for introducing her to the community. On a trip to Trigg’s hometown one summer, Whittaker learned that Trigg’s mother had some experience visiting areas where “people were living alternatively or off-grid.” The concept, Whittaker told, fascinated him, sending him down a research rabbit hole.
We Are the Weather made one of McCartney’s dreams a reality, too. About a decade ago, the writer and environmentalistfollowed by extracts from a new book on the climate crisis. “I just thought to myself: I would love to do a capsule collection around the book and to be able to use literature,” McCartney said. , which then evolved into the inspiration for McCartney’s capsule collection of the same name.
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