This people-counting startup with funding from Peter Thiel and baseball legend Alex Rodriguez is helping companies bring people back to work safely
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Tech heavyweights such as former Twitter chief Dick Costolo and well-known angel investor Jason Calcanis are involved with the startup. Density's over-the-door sensors connect to display screens telling people if there is adequate social-distancing space for safe entry.that allows customers and employees to check a monitor outside a building or room that lets them know the current capacity and if they can enter while still maintaining responsible social distancing.
"A bunch of companies are coming to us to be a solution that both keeps people safe but also is not invasive," says CEO Andrew Farah. Density was founded six years ago by six coworkers in Syracuse, New York, who created a digital system to show them remotely when their favorite coffee shop was crowded. From there, they set out to simply help businesses use commercial real estate more effectively. But, after the pandemic hit, the need for their product shifted from longterm strategy to immediate safety.
The change to longterm remote work will reshape the commercial real estate business, and data will be critical in making decisions about office space and on-premises needs such as cleaning and food services, Density says.
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