Ro, the men's health start-up known for straight-to-your-door erectile dysfunction medication, is launching a new service targeting women.
The start-up behind Roman, the men's health service known for its discretion in treating erectile dysfunction, is launching a new service aimed at treating a similarly delicate problem for women without having to go to the doctor's office.
Like Roman, Rory is a"telemedicine" provider that connects patients to doctors online to offer maximum privacy and convenience. Online consultations with Rory-affiliated physicians start at $15. That's followed by a treatment plan and a prescription if needed, the company said. The average age of U.S. women going through menopause is 51, according to the Mayo Clinic. Symptoms can start before age 40. Available treatments for the symptoms of menopause may include estrogen or other hormone therapy.
Rory is the New York-based start-up's first foray into women's health. Ro, previously called Roman, was co-founded by CEO Zachariah Reitano in 2017 and launched to treat erectile dysfunction. Since then, the health-care company has expanded its services to treat other embarrassing ailments for men, including hair loss and sexually transmitted diseases.
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