People in Moscow who were disappointed when Starbucks closed its coffee shops after Russia sent troops into Ukraine may now feel a caffeine jolt of hope: A nearly identical operation is opening in the capital.
The name's almost the same: Stars Coffee. The logo could be the separated-at-birth twin of the Starbucks mermaid, with flowing hair, a small enigmatic smile and a star atop her head - though instead of a Starbucks crown she wears a Russian headdress called a kokoshnik.
The departure of these companies was a psychological blow to Russians who had become used to the comforts of Western-style consumer culture. But Russian entrepreneurs saw opportunity in suddenly unoccupied stores. Yunus Yusupov, a popular rap artist who uses the stage name Timati, and restaurateur Anton Pinsky partnered to buy the Starbucks assets, then took the imitation strategy a step further by giving the operation an English-language name.
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