Starbucks union is using billboards, a brass band and a butter sculpture to pressure board members from Nike, Land O'Lakes and Lego
, a Lego Movie-styled trailer premiered with the aim of enlisting Lego President Jorgen Vig Knudstorp to join the side of Starbucks workers.
Tensions have been growing between Starbucks and its union over the past few months. And now, those tensions are spilling over to other companies as the union targets Starbucks' board of directors. The union's action could represent a new front in pushing independent companies — who are generally loathed to meddle in one another's affairs — to choose a side in the fight.
Starbucks declined to comment on the record for this story. Starbucks Worker United did not immediately respond to Insider's request for comment. The actions from the union come less than a week after the news that shareholders voted in favor of a proposal to bring in a third party that would investigate the company's labor practices.
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