To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO.
, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO.store to pick up the orders they had placed on their cellphones. Drinks weren’t ready when the mobile app said they would be. Customers couldn’t tell which beverage was theirs.
Since he was named Starbucks' incoming CEO on Aug. 13, Niccol has been visiting U.S. stores, listening to baristas and observing the challenges the brand is facing, Starbucks said.“We look forward to the fresh ideas that Brian will bring to our business," the company said in a statement. Even as the beverages have gotten more complex — down to the number of flavor pumps each customer prefers or the amount of caramel drizzle they want on their Frappuccino — baristas have come under pressure to make them more quickly. Almost 75% of Starbucks’ orders now come through Starbucks’ mobile app, drive-thru windows or delivery partners like DoorDash. Fewer customers linger in stores.
At Chipotle, Niccol streamlined store operations to shorten wait times, beefed up marketing and lured customers back with limited-time menu items. Remaking Starbucks could be much more difficult. It has many more stores and varying challenges around the world, including low-cost competitors in China and, Niccol could make well in excess of $100 million in his first year at Starbucks.
Brian Niccol Howard Schultz Chris Kayes Chipotle
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Starbucks names Chipotle CEO Brian Niccol chairman and CEOAfter a challenging couple of years, Starbucks has found its next CEO.
Read more »
Starbucks names Chipotle CEO Brian Niccol as its next chairman and CEOAfter a challenging couple of years, Starbucks has found its next CEO.
Read more »
Why Starbucks' new super-commuting CEO should run Gap CEO's playbookIt's ok to mirror the greats.
Read more »
Starbucks replaces CEO after just 17 months, turns to Chipotle leaderA Starbucks logo hangs in the window of one of the chain's coffee shops in the Loop district of Chicago in a 2022 file photo.
Read more »
Chiptole's Brian Niccol to become new Starbucks CEO in shakeupStarbucks (SBUX) shares are climbing after the company named Brian Niccol as its next chairman and CEO. Niccol has been Chipotle's (CMG) CEO since 2018, and ...
Read more »
Starbucks replaces its CEO, names Chipotle chief to head the companyStarbucks, struggling with weak demand and disgruntled investors, said Tuesday it's replacing CEO Laxman Narasimhan with Brian Niccol, the chairman and CEO of Chipotle.
Read more »