The fall favorite returns Tuesday (yay!), but it's going to cost more (boo!).
The pumpkin spice latte might be a staple of autumn, but Starbucks actually developed its version in the springtime.The fall favorite, which returns Tuesday, is getting more expensive with a grande-sized hot PSL costing customers between $5.45 to $5.95 depending on location - a roughly 9% increase.
The PSL, as it's often referred to, has been a popular item on Starbucks' menu for nearly two decades, eliciting excitement among its loyal fan base. Starbucks has sold more than 600 million PSLs since the drink's introduction in 2003. Even with chillier weather approaching, cold drinks are popular with Starbucks customers, accounting for roughly 75% of Starbucks' total beverage US sales in its most recent quarter. Overall, sales at its US stores open at least 13 months jumped 9% in the quarter.
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