The new store format is called 'Starbucks Pick-Up,' only accepting orders from the Starbucks app. The first-of-its-kind location in the United States will be located near Penn Station in New York City. Starbucks hasn't announced an opening date.
The new store format is called "Starbucks Pick-Up," only accepting orders from the Starbucks app. The first-of-its-kind location in the United States will be located near Penn Station in New York City. Starbucks hasn't announced an opening date.The location is based off"Starbucks Now," a similar store format that only exists in China. At Starbucks Now stores, customers order ahead and pick up their drinks in a store that's smaller than a typical cafe.
But as people continue to change their purchasing habits, Starbucks said it is looking for ways to adapt its strategy. The smaller-format store is a further evolution of the idea. The company has previously said it wants to bring"convenience, comfort and connection" to its customers.Read MoreA greater emphasis on its app-based rewards program is paying off: Starbucks said it grew the number of people using its app by 14% last quarter, reaching more than 17 million members.
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