Starbucks must focus on increasing customer frequency: Analyst

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Starbucks must focus on increasing customer frequency: Analyst
RJ HottovyThird Quarter Results
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Starbucks (SBUX) has released its third quarter results, showing mixed performance. The coffee giant reported revenue of $9.1 billion, falling short of the...

) has released its third quarter results , showing mixed performance. The coffee giant reported revenue of $9.1 billion, falling short of the estimated $9.2 billion, and experienced a 3% decline in same-store sales. However, the company's adjusted earnings per share of $0.93 slightly exceeded the expected $0.92. RJ Hottovy, Placer.ai head of analytical research, breaks down the report.

And what are your, uh what is your data showing you in terms of what are our people, how are traffic trends looking at Starbucks and in terms of what people are spending as well? We are starting to see a little bit of encouraging that those kind of everyday kind of occasional users are starting to come back.And so, uh the company continues to see more visitors than ever before.

Uh That's another thing that I think they can work on better balance between the in store experience and the digital mobile ordering app.So if I'm going through the checklist of probably what they're looking at, it's probably looking a lot like that. And I think some of the things they're doing in terms of mobile or mobile only pick up type locations, smaller format.

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RJ Hottovy Third Quarter Results

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