Starbucks launches smaller cup size in China as competition grows

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Starbucks launches smaller cup size in China as competition grows
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Grandpere’s love builds a Viking ship in West Pubnico | SaltWireBEIJING - U.S. coffee chain Starbucks has rolled out a new smaller cup size in China, its second largest market, in an aim to attract customers as competition in the country intensifies.

It is nearly one third smaller than the 355ml"tall" cup for which prices start at 30 yuan, but bigger than the company's 236 ml smallest"short" size. "These probably won't appeal to everyone but are a relatively easy line extension to implement," he said. They have generated significant consumer buzz through collaborations such as Manner Coffee's tie up with French luxury house Louis Vuitton and Luckin's roll out of a liquor-infused latte with China's liquor maker Kweichow Moutai.

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