Starbucks announced that its holiday beverages, treats and cups are already back for another season. The world's largest coffee chain reported record revenue growth during the holidays last year.
The company is once again kicking off its holiday promotional efforts well ahead of Thanksgiving.
Last year, Starbucks had a "record holiday quarter" for the three months ended January 2, 2022. Fiscal first quarter revenue grew 23% year-over-year in North America. The coffee giant reported a "double-digit increase in customer traffic" due to what Starbucks called its "compelling holiday lineup" and said that customer demand increased throughout "all dayparts and resulted in record Starbucks Card activations and reloads in excess of $3 billion.
"In the US, we experienced very strong customer demand over the holiday season. Our ability to deliver the Starbucks Experience to our customers how, when, and where they want, resulted in first quarter revenue of $5.3 billion," former CEO Kevin Johnson told analysts during an earnings call last February.
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