Starbucks (SBUX) shares plummeted in its worst intra-day move since 2020 following disappointing second quarter guidance that fell short of Wall Street's...
that the beverage giant"didn't respond fast enough" to the decline in sales as the number of occasional customers dropped. She points to upcoming digital initiatives, like the rewards program and in-app offers, that will seek to engage more customers and drive sales .
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Seana Smith Digital Initiatives Drive Sales Brooke Dipalma
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