Starbucks is granting new chief executive Brian Niccol the use of a corporate jet to commute as needed to work
Starbucks has had a climate-change strategy since 2004, but plans by its new CEO to commute by private jet are at odds with its well-intentioned efforts., I hated wasting coffee. Whether it was cold, unsold brew swirling down a drain or whole beans spilled and tossed in the garbage, it felt equally grim. It had made the journey from a distant farm to my café at great effort, expense and no doubt carbon emissions, ultimately never to be enjoyed by a customer.
It boggles the mind as evidence of climate change piles up around us. In the company’s latest Global Impact Report outlining its environmental initiatives, corporate jet fuel use is listed as one of the company’s six direct greenhouse-gas emissions. Starbucks has had a climate-change strategy since 2004. It introduced sippy lids in an effort to wean customers off plastic straw use. It was the first large chain to accept clean, reusable cups to make drinks. These are well-intentioned efforts, but at odds with the added pollution of a few years of private jet commutes along the U.S. Pacific Coast.
But as a major global juggernaut and one of the world’s most recognizable brands, businesses large and small watch Starbucks’s decisions closely and emulate them. This private jet allowance has the potential to set a new standard: that ignoring a critical part of the company ethos in a critical moment for the environment is fine if it makes money.
Starbucks Company Effort Cent Jet Time Coffee Commute Emerald City Chipotle Mexican Grill Inc. Brian Niccol
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