Starbucks Corp said on Monday it would roll out a plant-based food and beverage menu in China this week, launching Beyond Meat Inc and Oatly products in a country which is trying to recover from coronavirus shutdowns.
FILE PHOTO: People sit in a Starbucks cafe in a mall in Beijing, China, January 29, 2019. REUTERS/Thomas Peter/File Photo
The new lunch menu will feature pastas and lasagna made with Beyond Meat’s plant-based alternative beef products, and also include dishes from Omnipork, a plant-based pork alternative brand. As part of the launch in China, Beyond Meat said it would set up a Chinese-language website, as well as make use of popular social media channels Weibo and WeChat.Oat milk from Sweden’s Oatly has already been available in China for a while, sold mainly at supermarkets and speciality coffee shops, but the partnership with Starbucks will be its biggest one so far in Asia, Toni Petersson, the company’s chief executive officer told Reuters in an interview on Tuesday.
He said like many others, Oatly’s offline businesses had been impacted by virus-related shutdowns of coffee shops and food outlets, but said those losses were more than made up for by e-commerce, where first-quarter revenue tripled from the previous quarter.
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