Starbucks 2021 Holiday Cup Revealed: How Does It Compare to Previous Years?
To celebrate the arrival of this year's red cups, we're looking back on all of Starbucks' designs since they became a holiday tradition in 2005.
So put on your favorite Christmas song, grab your seasonal beverage of choice and take a stroll down memory lane to see all of the designs over the years...Ribbon, Dot, Sparkle and Brand Wrap were the four main designs for the brand's 2020 theme—"Carry the Merry," which was written on two of the samplings.
"Our thought behind the cups this year was about people carrying them out in the world as messengers of joy," Jeff Wilkson, creative director for Starbucks, said in a press release at the time, adding that he wanted customers' orders to be a "brief moment that they can look forward to."More was definitely more in '19, with the four cups featuring polka dots, merry dance, merry stripes and candy cane stripes.
But Starbucks announced it was a limited edition Unity Cup, with CEO Howard Schultz explaining, "The green cup and the design represent the connections Starbucks has as a community with its partners and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other."
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