Ad revenue is king in the NHL
at their home arenas – which in my opinion should be considered a crime. In its place are giant and obnoxious digital ads that look absolutely hideous. Now, they’re stripping another playoff aesthetic and making it look like some bastardization of a Stanley Cup Final jersey.
This might be considered a silly thing for fans to be upset about. It’s a little tiny patch that can’t be seen while play is going on and is designed for fans to just buy more Final-themed merchandise. But, unfortunately, it’s just another little thing that has been tossed to the side because of the NHL's perpetual thirst for ad-related revenue.
May 24, 2023; Sunrise, Florida, USA; Florida Panthers teammates pose for a photo with NHL senior executive vice president & chief branding officer Brian Jennings and the Prince of Wales trophy after defeating thein game four of the Eastern Conference Finals of the 2023 Stanley Cup Playoffs at FLA Live Arena. Mandatory Credit: Jasen Vinlove-USA TODAY Sports
The NBA places its Finals patch above the nameplate of the jersey, and the NHL has in the past put the Stanley Cup Final of the jersey instead on the chest. Now, we’re just left with a hideous mess of patches that makes the Panthers jersey appear more like a death metal fan’s jean jacket than a hockey sweater.
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