Stadium experience to change profoundly for sports fans amid COVID-19 pandemic Globe_Sports
This translation has been automatically generated and has not been verified for accuracy.FC Augsburg's Felix Uduokhai in action with FC Cologne's Jhon Cordoba in the German Bundesliga in Augsburg, Germany, Sunday, June 7, 2020. When Germany’s top soccer league returned without fans, broadcaster Sky knew it had a problem with silence coming through the TV.
“I think for most sports, a reduced crowd wouldn’t negatively impact the overall experience, especially in a situation such as baseball or even the NFL,” said Katy Lucy, a digital marketing agent from Atlanta whose fandom is split between all things Georgia Bulldogs and the Washington Capitals. “But it would be different for sure for those who attend in person.
Loyalty and engagement apps, widespread around the major leagues and colleges even before the pandemic, will become even more common and interactive as teams try to recapture lost revenue. There also will be more behind-the-scenes content and enhancements available on smartphones that will only be available to those in the stadium or arena, offering fans something unique over fans watching at home.
It won’t just be the vast oceans of bench seats left open, either. Many experts believe those hardy fans will be the first to return. It’s the corporate suites from which many colleges and pro franchises derive so much of their gameday revenue that may end up being empty until long after games have resumed. Economic woes may last for some time.Story continues below advertisement
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