Non-English content is booming on the streaming service
, a South Korean dystopian drama on Netflix, was originally conceived as a film more than a decade ago. But when Hwang Dong-hyuk, its creator, first pitched the idea about heavily indebted contestants competing for money in deadly versions of children’s games, studios balked. “It was too bizarre and people thought it wouldn’t be a money-making film,” Mr Hwang told IndieWire, a website. Today the series is a global sensation.
The success of foreign-language content on streaming services may be surprising, given how poorly foreign films have historically fared on the silver screen. According to the British Film Institute, foreign-language titles accounted for 45% of box-office releases in Britain and Ireland in 2019, but only 2.2% of receipts. Although foreign flicks accounted for 19% of North American releases between 2003 and 2017, they took in just 1.1% of box-office earnings.
But Netflix has invested heavily in making foreign-language content easier to access and distribute. “Squid Game”, for example, has been subtitled in 31 languages and dubbed in 13. This has helped sway even the most stubborn viewers. The convenience of streaming foreign-language content is also a factor.
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