Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over disinformation ahead of the US election.
In this Oct. 8, 2016 file photo, Drake performs onstage in Toronto. The rapper has been named Spotify’s most-streamed artist of the decade. WASHINGTON -- Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over disinformation ahead of the U.S. election.
Spotify, which has some 130 million users, many of whom subscribe to its ad-supported model, said it made the decision because it lacked the ability to identify and filter false information. "At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities."
It was not immediately clear how much revenue Spotify derives from political ads, but the music service has been seen by some political strategists as an important platform to reach young voters.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A look ahead at what 2020 will have in store for musicTaylor Swift is expected to re-record her biggest hits in November in response to Scooter Braun acquiring the rights to the superstar singer’s first six albums without her knowledge
Read more »
'Things will never be the same again': What will the retail landscape look like in 2020?Retail experts say that in 2020 we will see more technology being integrated into stores, as well as more pop-ups and companies choosing between convenience and experience.
Read more »
Will 2020 Bring Canadians A Recession, Or A Pay Hike?Every part of the country looks different when it comes to the economy. But which regions have the best outlook? HuffPost’s senior business editor, Daniel Tencer, tells us which industries will see a hiring boom and which will see hard times in 2020.
Read more »
Coach Quinn, GM Dimitroff to remain with Falcons in 2020 - Sportsnet.caThe AtlantaFalcons announced that they are keeping coach Dan Quinn and general manager Thomas Dimitroff in 2020.
Read more »
Liberals Are Stuck In A Hard Place With Big Climate Decisions For 2020The goal for emissions is net zero by 2020, but what will that mean for jobs in the oilsands?
Read more »