You might see more sponsored recommendations when you fire up your Spotify app, now that the music streaming giant has started offering artists a new paid tool they can use to promote their music.
a new paid tool they can use to promote their music."Showcase" gives artists a way to put their music in front of more people, whether their tunes are newly released or are something from deep in their catalog. They can create multiple campaigns for different content, and they can use Spotlight to promote not just singles, but also EPs and albums.
These sponsored recommendations will appear under various headlines — succinct information about them designed to get your attention, really — provided by Spotify, depending on what the artist's team chooses. They can promote their stuff as"new music," for instance, or use the headline"on tour," if they're on the road and want to drum up more interest. In the image above, the single that's being promoted entitleduses the headline"seasonal vibes.
According to Spotify, Showcase ads will be shown in 30 markets. The streaming giant also claims that people who do see them are six times more likely to stream whatever it is being promoted. If you stream music you've seen through a particular Showcase ad, you won't see it again for 28 days. Musicians are charged per click, after all, with prices starting at 40 cents.
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