Spotify to test full music videos in potential YouTube faceoff

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Spotify to test full music videos in potential YouTube faceoff
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Music videos will be available to premium users in the UK, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya, ...

- Swedish music streaming company Spotify is rolling out full-length music videos in a limited beta launch for premium subscribers, venturing into an arena that YouTube has dominated for nearly two decades.

While it aims to reach 1 billion users by 2030, Spotify's new plan faces competition from Apple Music and Alphabet's YouTube, which allows users to watch music videos for free. The company has also expanded its offerings to include podcasts and audiobooks in a bid to attract more users.

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