Podcasts are undergoing a ‘strategic realignment’ after the streaming giant reported heavy losses during its first quarter this year.
will continue to be produced under the newly formed Spotify Studios name, alongside additional original programming from. “Both studios will greenlight new shows with an increased focus on always-on programming that drives strong, loyal audiences and attracts advertisers,” Elhabashi wrote.
While Spotify will continue to produce original content, Elhabashi’s memo makes it sound like Spotify is thinking far more seriously about how it can capitalize on the broader podcasting ecosystem. Elhabashi says the company plans to expand the analytics capabilities within Spotify for Podcasters to help boost audience numbers and says the company is beefing up its advertising offerings to “help more creators make meaningful money.
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