The Census Bureau has scrubbed in-person get-out-the-count work in favor of ad buys on Spotify, thousand-person text-a-thons and virtual speakers series
As the coronavirus bears down on cities and states across the nation, the Census Bureau has scrubbed in-person get-out-the-count work in favor of ad buys on Spotify, thousand-person text-a-thons and virtual speakers series.
Moving the 2020 Census online in the absence of field canvassers and public events creates a unique challenge for large cities and places with high concentrations of Covid-19 cases. Typically, door knockers play a key role in corralling much of the public to fill out the questionnaire.
“If the current rate of participation holds, we feel that there will be a negative electoral impact for the Democratic Party heading into redistricting," he said. Census data from 2010 shows that African Americans, the Democratic Party’s most loyal base, are most highly concentrated across Southern states, comprising over 55 percent of the population there. An inaccurate undercount in this region could deal Democrats a devastating blow in the 2022 midterm elections and beyond, since census data helps draw congressional and legislative district lines for the next decade.
The city pulled back $1.3 million in subway advertisements and instead channeled the funding toward online and TV advertisements. Hundreds of planned pop-up centers that were set to do in-person outreach were transformed into text-a-thon and phone banking efforts. “These kinds of decisions are crystal clear in terms of their intent because you have to remember cities like New York that have over 3.2 million immigrants face more challenges in terms of a proper count,” Menin said. “With the citizenship question … a lot of the damage, quite frankly, had already been done.”
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