.Spotify is reporting a more than 20% click-through rate for the Marquee ad service as it ramps up its beta launch.
The company is reporting a more than 20% click-through rate for the ad service as it ramps up its beta launch.the testing phase for Marquee, a new sponsored recommendation tool from Spotify for Artists that allows record labels to target an artist's existing fanbase with pop-up banner ads for new releases.
from 10% to 20% of its overall sales. When asked whether Marquee is a part of that strategy, Lamb downplayed the connection, stating that McCarthy was likely referring to ads on Spotify's free tier."On the free tier, we're helping brands connect with people that are using Spotify for free," he says.
experienced a boost; after Republic Records booked a campaign around the singer-songwriter’s most recent album,Marquee employs a “pay-per-click” advertising model, designed to be accessible to both independent and major label artists. Though Spotify once instituted a minimum buy of $5,000, Lamb notes the company has since abandoned that floor.
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