Sponsors urge name change for Eskimos' as pressure to switch builds. MORE:
At least one of the Edmonton Eskimos sponsors plans to cut ties with the Canadian Football League team unless it changes its name, while other corporate partners say they are watching closely for results of the team's"ongoing engagement" with Inuit communities.VIDEO SIGN OUT
"In order for us to move forward and continue on with our partnership, we will need to see concrete action in the near future including a commitment to a name change," company spokeswoman Jennifer Beck said in an email.Edmonton's team has seen repeated calls for a name change in the past and faces renewed criticism as sports teams in Canada, the United States and elsewhere are urged to remove outdated and sometimes racist names and images.
The Eskimos released a statement late last week saying they would"ramp up" ongoing consultations with Inuit communities, recognizing the"increased attention" the name has received recently. The organization did not immediately respond to a request for comment about its sponsors. "We're going to wait until the conclusion of the study that the team is doing to make any further decisions," he said when asked whether Fisherman's Friend would continue to partner with the team regardless of its name.
Tim Hortons said it has"been in contact with the team, but they can best speak to their review process and engagement with Inuit communities." It did not respond to questions about whether it intends to continue its partnership.
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