SpongeBob movie skipping theaters to debut on demand, CBS All Access (EXCLUSIVE)
and Nickelodeon’s animated adventure based on the absorbent underwater fry cook, is skipping its planned theatrical debut. It will instead launch on premium digital rental services in early 2021 before landing exclusively on CBS All Access, the streaming service owned by the studio’s parent company, ViacomCBS.
that CBS All Access would undergo rebranding to incorporate more of the company’s cable brands and library programming, including Paramount Pictures’s vast film catalog and Comedy Central, Nickelodeon, BET, Smithsonian and MTV channels.Entertainment Industry Leaders Discuss 'Generation Defining' Impact of Coronavirus at NAB Summit
Adds Ramsey Naito, executive VP of Nickelodeon Animation Production and Development, “We’re incredibly happy to give kids and families a much-deserved lift in any way we can, and the PVOD release of the new SpongeBob theatrical and putting all seasons of the TV series on CBS All Access are two of the best ways I can think of to get immersed in the optimism and joy that this terrific character represents.
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