Spirits giant Diageo says it’s cutting ties with Sean “Diddy” Combs after the rapper and entrepreneur sued the company over allegations of racism in the handling of his liquor brands, according to a Tuesday court filing.
FILE - Music mogul and entrepreneur Sean"Diddy" Combs arrives at the Billboard Music Awards in Las Vegas on May 15, 2022. Spirits giant Diageo says its cutting ties with Combs following his move to sue the company over allegations of racism in the handling of his liquor brands, according to a Tuesday, June 27, 2023 court filing.
“Cloaking itself in the language of diversity and equality is good for Diageo’s business, but it is a lie,” reads the May 31 complaint filed on behalf of Combs Wines and Spirits LLC. Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Cîroc.
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