“Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets.
The first “National Cinema Day” nationwide promotion appeared to work with the highest-attended day of the year, drawing an estimated 8.1 million moviegoers on Saturday, according to The Cinema Foundation. The one-day event - offered on more than 30,000 screens and held in more than 3,000 theaters, including major chains AMC and Regal Cinemas - collected preliminary box office returns of $24.3 million, according the Comscore.
“This event outstripped our biggest expectations,” said Jackie Brenneman, president of the Cinema Foundation, a nonprofit arm of the National Association of Theater Owners, in a statement. “The idea of the day was to thank moviegoers for an amazing summer, and now we have to thank them for an amazing day.”
“This proves that people love going to the theaters,” said Paul Dergarabedian, senior media analyst for data firm Comscore. “Pricing is always a consideration.” With never-seen footage, the re-release of the Sony and Marvel blockbuster superhero film starring Tom Holland and Zendaya brought in an estimated $6 million. “Top Gun” followed with $5.5 million, “Super Pets” garnered $5.45 million, “Bullet Train” pulled in $5.4 million and last week's top earner “The Invitation” grossed $4.7 million to round out the top five.
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