‘Spider-Man: Far From Home’ Hooks $184M+ 6-Day Opening Records For Sony & Independence Day Holiday Stretch
the second feature directed by Ari Aster. The pic made $6.5M in 6th place over the last 3 days and $10.9M since its Wednesday opening. Though a few nickels ahead of tracking it’s not a mindblowing opening for a pic that cost under $10M. Exhibitors aren’t forgiving when it comes to films that haven’t performed at the summer box office, and will easily hand over auditorium inventory to the next tentpole bride, and unfortunately performed on the coasts and softern then average everywhere else.
A24 employed largely a social and digital media push, but RelishMix wasn’t impressed with the 33M+ social media universe count across Facebook, Twitter, Instagram and YouTube. Other horror films have reached an SMU of 82.1M. The pic is more suspense than horror, but was clearly sold as a horror film.
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