Both films will release in China day-and-date with North America, hopefully reversing a trend of slipping earnings by Hollywood films in the world's second-largest theatrical film market.
Collectively, the tentpoles will provide some valuable insight into the current health of the Chinese film market for Hollywood movie product. Recently, U.S. movies have stumbled in China, while Japanese anime is on the rise. Disney/Marvel’s has brought in just $20 million, a smaller than usual share of its boffo $895 million global total. And Warner Bros’earned a scant $6 million, but that film was a disappointment everywhere, totaling just $133 million globally.
Some analysts have begun to speculate that the past few years of fraught spiraling diplomatic relations between the U.S. and China have begun to take a significant toll on the popularity of American pop culture among Chinese consumers. By mid-June, Hollywood should have an answer whether it needs to reassess the current earnings potential of the world’s second-largest theatrical box-office territory.
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