Southwest Airlines CEO Bob Jordan said Wednesday that the carrier will ‘sit down and listen’ to Elliott, and that it will treat the activist investor ‘like any other investor’
Southwest Airlines CEO Bob Jordan said on Wednesday he will not resign as the air carrier faces pressure from activist investor Elliott Investment Management, with it already considering amendments to its open-seating policy and other potential changes.
“We support Boeing doing the work to get better... Because a better Boeing is good for us for decades. We need Boeing to be very solid,” Jordan said. “I’m not happy with the delays.” Jordan said the Elliott plan “is fairly light” on proposed changes. He added that he had heard Elliott could propose bag fees but Southwest said its customer data shows that nearly 50 per cent of its customers pick the airline because of its no-bag fee policy.
Jordan told reporters the airline would not stagnate, reiterating Southwest is considering changes to its open seating policy and potentially adding premium seating or extra leg room seats.
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