TV veteran Angela Bromstad will oversee the development of LAist Studios' initial slate of podcasts.
The KPCC owner has established the podcast development and production arm to create audio-first stories inspired by Los Angeles. Angela Bromstad, a television veteran who at one time served as president of primetime entertainment at NBC, has joined the venture as a senior advisor and will oversee the development of the first slate of podcasts.
"With LAist Studios, we are making a commitment to telling stories that go beyond the surface to reflect the rich cultural landscape of Los Angeles, embrace the city’s unmatched eye toward diversity and inclusion, and showcase the resolve and hustle emblematic of Angelenos," said SCPR president and CEO Herb Scannell, who joined the nonprofit in January.
In addition to L.A.-inspired projects, LAist Studios will also look to tell narrative podcasts based on factual and fictional Southern California stories and projects based on SCPR's journalism. The expansion comes on the heels of podcast projects including. A $1.5 million donation from investor Gordon Crawford and his wife, Dona, is helping fund the launch of LAist Studios. — both of which were uniquely L.A.
KPCC bought local news site LAist in February after its previous owner shut it down. The radio station launched a Kickstarter campaign that brought in more than 1,000 backers who helped make the revival of the site possible. In a post announcing the news, the companies aid that LAist would be "devoted to life in and around Los Angeles."
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