Kim Kardashian has re-announced her shapewear line with a new name
Following the uproar from the collection's original launch, : SKIMS. Previously, the line was titled Kimono, which was met with criticism on the internet for being culturally offensive and capitalizing on the name of a traditional Japanese garment.
"My fans and followers are a huge inspiration to me – I'm always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name," Kardashian captioned her new announcement. Plenty of fans had responded to the initial launch with pitches for better names, but Kardashian does not state whether or not she took from this pool of suggestions.
Kim Kardashian West on Instagram: “My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared…” After criticism was levied against Kardashian, she initially had stated to The New York Times that she would not change the name from Kimono. However, after increased backlash and an open letter from the mayor of Kyoto, Japan, Kardashian backed down from that stance a few days later."My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
SKIMS on Instagram: “SKIMS Solutionwear™. Coming September 10. SKIMS.COM. #ShowYourSKIMS Photo: #VanessaBeecroft”
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