As their success relies on finding global buyers in each generation, Sotheby's leverages the power of Instagram to connect with millennials and Gen Z. Instagram allows Sotheby's to share the vast range of the art and objects with an audience that is eager to see behind the scenes at Sotheby's.
Pablo Picasso’s ‘Golden Muse’ Marie-Thérèse Walter from the 1930s – painted in the same year as Guernica and the Weeping Women – reveals the artist’s mastery of the modern portrait.Our auctioneers and specialists are central to our business, and we often feature them in our Instagram Stories to share insights from upcoming exhibitions. One of our top-performing videos shows the moment Pablo Picasso’sfor $54.9 million by auctioneer Harry Dalmeny this past May in New York.Not at all.
Our followers are passionate about the art and objects we are fortunate enough to handle and one of our goals is to serve as a source of information. Instagram is a great way for passionate collectors and art enthusiasts to learn about and share their love of art, jewelry, watches, wine, cars and more.
We have also tried to encourage user-generated content. One campaign we ran asked users to send in the best street art they’ve seen from around the world. We had some great submissions, and geotagging these new locations also allowed us to harness an audience beyond our physical gallery locations, as well as communicating with an audience who may not have ordinarily thought to engage with Sotheby’s.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Residente and Amandititita Speak On Why Words Matter in the Age of Instagram at LAMC 2019For the two decades of the Latin Alternative Music Conference (LAMC), spectators have witnessed a huge pivot in Latin music consumption. So how does one value artistic quality in an age where analytics, data, and quantity have become focal points for measuring success in modern music?
Read more »
Why ‘Chef Awards’ Matter Beyond Restaurants—And Why We Need To Get Them RightIt’s odd explaining what ‘chef awards’ are exactly. How many times can I go “they’re like the Oscars of the food world” without sounding like a culinary industry douche? Sacré bleu.
Read more »
Why it matters that Trump urged reps to 'go back' where they came fromOccasionally, Trump's racism becomes overt. Subtext becomes text. Dog whistles become bullhorns. His bigotry becomes plain and unapologetic.
Read more »
Why It Matters That Jeffrey Epstein’s Accusers Spoke In CourtThe usual media blitz surrounding Epstein served a higher purpose when all eyes turned to the brave young women speaking out against him, lkherman writes.
Read more »
Why Sexist Coverage of Women in Politics MattersWhen media outlets treat women politicians as women first, and politicians second, they are feeding into an already sexist culture where many voters believe that men make better politicians than women.
Read more »