Advertisements are naming names like James Cameron and Ryan Reynolds, and kicking ass.
he other is a little more specific: “Need Direction? Look North.” The Canada-flag-coloured background features directors’ chairs emblazoned with the names Villeneuve, Polley, Cameron and Shi. Three of them are Oscar nominees this year, with Sarah Polley’sis up for best animated feature.
The fourth, Denis Villeneuve, directed the 2021 best-picture nomineeStart your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300A welcome email is on its way. If you don't see it, please check your junk folder.We encountered an issue signing you up. Please try again“Canada is having a moment in Hollywood with so many Canadian storytellers enjoying huge success right now,” said Canadian Media Fund president and CEO Valerie Creighton. “We thought we’d have a bit of fun with it.” The CMF and Telefilm Canada are behind both the billboards and MADE Better, a campaign that was launched in 2019 to celebrate Canadian filmmaking talent at home and abroad. The website at made-nous.ca includes images of the billboards, which will remain up for at least a week, as well as videos highlighting Canadians in film and television, both in front of and behind the camera. “MADE Better is about giving us a chance to appreciate the incredible talent we have in this country and feel good about,” said Mathieu Chantelois, CMF’s executive vice-president of marketing and public affairs. “Maybe even get a goosebump or two.”
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