Sorare secures NFT licensing deal with the English Premier League
Sorare will pay £120 million to create and distribute digital sports cards featuring players from the top football clubs.
Sorare has inked a deal with English Premier League to create and distribute exclusive digital collectibles. As per the licensing deal, the blockchain-based fantasy gaming firm can sell digital sports cards/ Moreover, the collectibles would feature players from all 20 clubs in the leading football league.by Sorare, the licensing deal between the Paris based firm and the Premier League will last four years.
Users will collect and trade digital sports cards featuring players like Manchester United’s Marcus Rashford and Chelsea’s N’Golo Kanté. Sorare counts popular players, including Kylian Mbappe and Lionel Messi, among its investors. Other investors include The Softbank Vision Fund, Accel and Benchmark, among others who have poured in $680 million. The fantasy gaming firm was valued at $4.3 billion in 2021.reported that the Premier League had dropped a similar deal with blockchain firm Consensys. The league inked the deal with Sorare after Consensys tried to renegotiate at a lower price following a slide in NFT valuations.
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