Get an inside look at Testament Beauty's exciting new products, which emphasize the brand's Mediterranean-diet-for-the-face mentality.
Just over a year in, the brand’s DNA has proven resonant with consumers and retailers alike. “I have always been super into skin care and as an editor for over 15 years, I had a unique vantage point across different categories,” Chabbott said. “When I opened my vanity, all these little jars and bottles were about antiaging, preventing, correcting and that kind of language left me with a ‘gotta-fix-this’ mentality that didn’t feel great.
“I also went back to my heritage,” she continued. “I remember going to my great-grandmother’s house — that kitchen, garden, the Mediterranean diet experience was a foundational part of my childhood. She used plants from the garden to make skin care. The Turkish coffee mask is a direct reference to her, she had the most amazing Turkish coffee.”
From an innovation perspective, Chabbott’s game plan was to launch with the products that came with instant results and gratification. With shoppers hooked on the brand, she’s focusing on daily-use products to boost retention rates. “Replenishment rates on masks just aren’t what they are for daily use products,” she said. The focus is on “getting Testament Beauty into our routines, morning and night,” she said.
Industry sources estimate the two launches will surpass $1 million in retail sales for their first 12 months on the market, though Chabbott didn’t comment on the projections. Given consumers’ initial response to the brand, though, she is bullish. “The directness of our approach with the first two products resonated with customers. People saw results right away and they enjoyed the experience,” Chabbott said.
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