OLED takes a step back as the brand embraces the brightness wars with some powerful new weapons.
“It’s time to reintroduce HDR,” according to Sony ’s chief distinguished engineer, Toshiyuki Ogura, who has been working with and developing HDR technology since its inception. Speaking at Sony ’s home theater spring showcase in March, Ogura was referring in part to the company’s latest LED TV tech, which Sony hopes will help reshape the future of HDR and bring viewers closer to the intent of creators.
Keeping in step with the A9, the A7 has better tools than last year’s X90L, including up to eight times more dimming zones and 30 percent higher peak brightness. That could make it a great value proposition. At the lowest end of the price scale, the A3 starts at $600 for a 43-inch model and goes all the way up to $1,800 for an 85-incher. Soundbar Contraction Amid the frenetic two days of demos, we got a quick glimpse at Sony’s new soundbar realignment.
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