360 Reality Audio is coming soon!
In a nutshell, 360 Reality Audio allows artists and engineers to spatially map sound in the recording studio to create an immersive musical experience that replicates the aural experience of being at a live show. "Vocals, chorus and instruments [will be tagged with] positional information of distance and angle to suit their creative and artistic purpose," said Sony representatives during a demonstration of the technology at CES 2019 in January.
“360 Reality Audio is a proof point that innovation never stops,” said Sony Electronics president and COO in a statement. “The confluence of deep technical roots, tireless artists and forward-thinking hardware and semiconductor partners illustrates the tremendous draw of this radical new way to make music even more moving. Together with valued industry partners, Sony has architected the most powerful, realistic music experience for listeners and a new medium for artists to create.
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