Sony Pictures Networks India (SPN) has acquired exclusive South Asia media rights for the 2022 Asian Games taking place later this year at Hangzhou, China. SPN will have the rights to broadcast the…
, which will make it a strong opponent. Adding to the mix is billionaire Mukesh Ambani’s Viacom18, which is also planning a major foray into sports broadcasting,The other bidders in 2017 included Amazon, Facebook, Twitter and Sky. The bid amount is likely to double this year, according to Indian TV industry sources.
Meanwhile, the Asian Games will feature 40 sports including swimming, archery, athletics, badminton, equestrian, fencing, soccer, hockey, judo and kabaddi, with e-sports and breakdancing debuting as full medal sports after being approved by the Olympic Council of Asia. For the first time ever, more than 300 athletes from Oceania countries, including Australia and New Zealand, will compete in five sports – triathlon, athletics, wushu, roller skating and weightlifting.
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