Sony Music Entertainment is opening new hubs throughout Asia and the Middle East that will more directly connect its operations in those regions with the company’s New York-based leadership team, it was announced Thursday (Jan. 23).
-- who has overseen the Asia Pacific region for the company for the last 10 years -- will now exclusively focus on Australia and New Zealand, where he serves as Sony Music’s chairman and CEO., who has been appointed to the newly-created role of president, strategy and market development, Asia and Middle East.
“Asia and the Middle East are key emerging drivers of the global music industry and an important part of our current and long-term success,” said Sony Music Group chairmanin a statement. “This new structure will enhance collaboration with the regional leadership team to drive our strategic business and creative priorities.”
He added of Handlin, “Denis has been very instrumental in our Company’s development in this region and has assembled an excellent leadership team in Asia equipped to execute on our strategic initiatives and expand the progress on our commercial activities there.”, Sony Music’s current managing director in China, leading the company’s business in China, Taiwan and Hong Kong. Longtime Sony Music executive will continue in his role as Sony Music’s managing director of Korea.
Sony Music’s increased focus on Asia is part of a larger industry pattern, with music companies seeking to capitalize on growing markets by fostering regional talent with global potential.
Also in September, live entertainment giant AEG relocated its Asia headquarters from Shanghai to Singapore and named three key new executives to the office in its push to establish a stronger presence in the region and compete with competitor Live Nation globally. The following month, Warner Music Group launched the Japanese label +809 out of the company's Tokyo office in an effort to develop local urban and hip-hop artists.
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