Sony looks to electric cars for its next big hit

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Sony looks to electric cars for its next big hit
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Japan's Sony Group Corp plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility.

Journalists wait for Sony Corp's new President and Chief Executive Officer Kenichiro Yoshida's news conference on the company's business plan at Sony's headquarters in Tokyo, Japan May 22, 2018. REUTERS/Toru HanaiPlans to launch Sony Mobility this yearJan 5 - Japan's Sony Group Corp

The new company, Sony Mobility Inc, comes as the Japanese tech giant is "exploring a commercial launch" of electric vehicles, Sony chairman and president Kenichiro Yoshida told a news conference, speaking ahead of the CES technology trade fair in the United States. , Sony still has an arsenal of sophisticated technology in areas such as sensors critical to autonomous driving.

Shares in Sony jumped 4.2% in Tokyo after the electric vehicle plans were announced, easily outpacing a flat Nikkei indexYoshida unveiled a prototype sport utility vehicle , the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe that began testing on public roads in Europe from December 2020.

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